Millions of businesses and web site owners today are turning to video to enhance their online marketing strategies. It’s what the people are asking for, so companies are responding to the demand by offering video on their web pages. In fact, today many media editors and news directors say that it is now policy that they won’t publish organizational news unless it has visuals. Stock photos and video won’t cut it, either. The images have to be original.
Here area few facts every business owner should know:
• 66% of online adults (your customers) use platforms such as Facebook, You Tube and Twitter*.
•71% of online adults use video sharing sites like You Tube and Vimeo*.
•Only 39 percent of all companies offer an image gallery, while 49 percent failed to meet the quality standards of images for publication
•Surprisingly, although 53 percent of journalists said video is important with news content, just 13 percent of businesses add videos with news content.
•A little more than a third of organizations polled have a video gallery in their newsroom.
•Although 82 percent of journalists ask for video to be delivered via embed codes, only 37 percent of online newsrooms offer these.
Video is quickly changing the way web marketing works and there are plenty of ways video can help boost your brand. Videos reach out to a wider audience than text. They have no linguistic challenges. Given a choice, most customers would want to watch a 30 second video about a product rather than view a handful of pages of the product’s documentation. Therefore, video marketing is time-effective. What’s more, video marketing is cost-effective and no matter what your budget is, it’s not too expensive to launch a video marketing campaign.
Glen Stacey Media can help you navigate the online video world and help you with all aspects of your video marketing big or small. Always affordable.
How can your business befefit from video?
1. Press Release videos- With smaller newsrooms, you will have a better chance at coverage.
2. Instructional Videos
3. Lectures, Seminars or On Demand videos
4. Internal company news, policies and team building
Pre-production capabilities include:
•Script and story development
•Design concepts and storyboarding
Lights, cameras, sound