Researchers at Georgia Tech examined half a million Tweets from more than 500 Twitter users over 15 months. They identified a list of 28-hundred emotive terms suggesting whether a Tweet was positive or negative, including acronyms, such as LOL, emoticons and slang and swear words.
Three factors that can help Twitter users grow their band of Followers became clear:
—Don’t talk about yourself: Content focused on the Tweeter attracts fewer Followers, yet Twitter users talked about themselves in 41 percent of Tweets, on average.
—Be happy: Positive Tweets attract more Followers than negative. “Twitter is mainly based on weak social ties”, according to researchers, and such anonymity ups the importance of keeping Tweets up-beat.
—Keep hashtags to a minimum: They’re useful for expressing emotional commentary or tying Tweets to larger events or issues, but they can be abused. Researchers found that the higher a Twitter users’ “hashtag ratio,” the less likely they were to attract new followers.