Sometimes you want people talking about you every day. Sometimes, you need them to talk about you every so often — once a month, once a year, or when someone asks.
You want your customers to remember your name for a long time. When a friend asks where to go, you want that customer to have your name top of mind, even if they were involved with your business years ago.
Quality Carpet One in Northern Virginia does a great job of this by giving customers a gift bag full of things that they will keep and display. (And everything has a logo, of course.) You’ll put the thermometer on the wall and the emergency contact list on your fridge. Add social media to the mix and their business will stay top of mind.
Do the promotional materials you give out and social media relationships you create stick around long enough to generate a referral?